Don't fall into a routine mode
From Sun Myung Moon Archive
Whenever we work in SMMA, we should do it with full investment, externally, but especially also internally. Invest in the person whom you're writing about. Invest in learning new truth. Invest in making the best possible layout and using correct English. Use dictionaries to correct your English. Pray when you're unsure whether a certain content or title is true or acceptable or misleading.